PICRA is proud to present

How to Generate Quality Leads with Modern Online Marketing Techniques Seminar

Today’s Real Estate Clients are more empowered than ever before. They engage with various services and offers through their own research across multiple channels, long before agents and brokerages have the opportunity to engage with them directly.

Potential real estate buyers and sellers don’t become customers overnight. They require marketing over time as they self-educate and build trust with an agent or brokerage. With proper and optimized lead capturing, lead nurturing, and marketing automation, real estate professionals can communicate consistently with leads throughout the sales cycle, addressing the gap in time between when a lead first interacts with you and when she is ready to sign a contract.

This educational seminar is designed to be useful, practical and informative for Real Estate Professionals. It offers a comprehensive description of lead generation and lead nurturing best practices.


  • Introduction to Inbound Marketing

  • Inbound vs Outbound Marketing

  • How to Create a Lead Generation Strategy

  • What is Lead Nurturing

  • How to Create Lead Nurturing Strategy

  • How to Segment and Rank Leads

  • Introduction to Marketing Automation

  • Marketing Automation for Real Estate


Thornhill Golf and Country Club, 7994 Yonge St., Vaughan


Tuesday –  Jul 19, 2016
9:0011:30 am


Apostrophe Solutions is a Toronto based Digital Marketing Agency, acts as a one-stop marketing solution provider to integrate and unify small and medium business marketing needs across multiple channels using the latest and most innovative technology.

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