Based on the success of his ad honouring the anniversary of the Canadian flag, Winnipeg sales rep Hannon Bell says he thought he would “work the idea into another milestone that affects our country in a positive manner – honouring of the reign of Queen Elizabeth II.”
He says his wife “questioned the validity of this ad featuring the Queen, saying it’s not about real estate. It’s the subliminal, not the obvious that works in advertising.”
He says even though his Canadian flag ad appeared last winter, its effect is still working as people remember the ad.
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